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Your selections:
Getting the green light: community engagement for renewable energies and low-carbon emission technologies in Australia
- Cassin, Andrea
An analysis of the strengths and weaknesses of applying James' (2014) framework for intentional positioning in public relations
- Wise, Deborah
Power, legitimacy and political positioning: a case study evaluating James’ Public Relations Positioning Framework
Power and the passion: a positioning analysis of the electricity privatisation debate in the 2015 NSW state election
- Sengul, Kurt, James, Melanie
Talking back: reflecting on feminism, public relations and research
- Fitch, Kate, James, Melanie, Motion, Judy
Positioning PR: an analysis of the representation of public relations in Australian political speeches
Situating a new voice in public relations: the application of positioning theory to research and practice
- James, Melanie
Positioning theory and strategic communication: a new approach to public relations research and practice
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners
- Robson, Prue, James, Melanie
Positioning a price on carbon: applying a proposed hybrid method of positioning discourse analysis for public relations
- Wise, Deborah, James, Melanie
The Social Mood Reader - mapping citizen engagement in public relations using the semantic web and supercomputing
- Balnaves, Mark, Cassin, Andrea, James, Melanie
Time to bridge the gaps: issues with current social media research in public relations
- Robson, Prue
Autoethnography: the story of applying a conceptual framework for intentional positioning to public relations practice
Empowering future practitioners: a curriculum approach to enhance 'response able' communication about mental health issues
- Skehan, Jaelea, Xavier, Robina, Lowthe, Siobhain
The HPV school vaccination program: a discourse analysis of information provided to parents
A provisional conceptual framework for intentional positioning in public relations
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use
The use of intentional positioning techniques in government agencies' communication campaigns
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